Privacy Policy

Introduction

Welcome to Urban Sprouts Play ("we," "our," or "us"). We are committed to protecting your privacy and the privacy of your children. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our indoor children's amusement park located at 120 King Street West, Toronto, ON M5H 1J9, Canada, use our website, or engage with our services.

We understand the importance of protecting children's privacy and are committed to complying with applicable privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada and the Children's Online Privacy Protection Act (COPPA) in the United States for any online services we may offer.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Names, email addresses, phone numbers, and mailing addresses of parents or guardians
• Child Information: Child's name, age, and any special needs or medical information relevant to their safety and enjoyment at our facility
• Payment Information: Credit card details, billing addresses, and transaction history for purchases and bookings
• Emergency Contacts: Information about emergency contacts for safety purposes
• Marketing Preferences: Your preferences regarding promotional communications and newsletters

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP addresses and device information
• Browser type and version
• Pages visited and time spent on our website
• Referral sources and search terms used to find our website
• Location information (with your consent)

Security Camera Information

For safety and security purposes, our facility is equipped with security cameras in common areas. These recordings are used solely for security, safety monitoring, and incident investigation purposes.

How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide our playground services, process bookings, and manage birthday parties and events
• Safety and Security: To ensure the safety and security of all children and visitors at our facility
• Communication: To send booking confirmations, safety updates, and respond to your inquiries
• Payment Processing: To process payments and manage billing for our services
• Marketing (with consent): To send promotional materials about new services, events, and special offers
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Facility Improvement: To analyze usage patterns and improve our services and facilities

Children's Privacy Protection

We take special care to protect children's privacy and comply with COPPA requirements:

• We do not knowingly collect personal information directly from children under 13 without verifiable parental consent
• Any information about children is collected from parents or guardians during registration or booking processes
• We only collect child information that is necessary for safety, supervision, and service delivery
• Parents have the right to review, modify, or delete their child's information at any time
• We do not share children's information with third parties except as described in this policy
• All staff members undergo background checks and training on child privacy and safety protocols

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our business (payment processors, booking systems, cleaning services)
• Legal Requirements: When required by law, court order, or government authorities
• Emergency Situations: To protect the safety and well-being of children or other individuals
• Business Transfers: In the event of a merger, acquisition, or sale of business assets
• Consent: When you have given explicit consent for specific sharing purposes

Data Security

We implement comprehensive security measures to protect your personal information:

• Encrypted data transmission using SSL/TLS technology
• Secure payment processing through PCI DSS compliant systems
• Limited access to personal information on a need-to-know basis
• Regular security audits and staff training on data protection
• Physical security measures at our facility including locked filing systems and restricted access areas
• Secure disposal of personal information when no longer needed

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to promptly addressing any security incidents.

Your Privacy Rights

Under applicable privacy laws, you have the following rights:

• Access: Request access to the personal information we hold about you and your children
• Correction: Request correction of inaccurate or incomplete personal information
• Deletion: Request deletion of your personal information, subject to legal and business requirements
• Portability: Request a copy of your personal information in a portable format
• Withdraw Consent: Withdraw consent for marketing communications or other non-essential processing
• Complaint: File a complaint with the Privacy Commissioner of Canada or relevant privacy authority

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Necessary for website functionality and security
• Analytics Cookies: Help us understand website usage and improve our services
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can manage your cookie preferences through your browser settings or our cookie consent banner. Note that disabling certain cookies may limit website functionality.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected:

• Customer Records: Retained for up to 7 years for accounting and legal purposes
• Security Camera Footage: Typically retained for 30 days unless needed for incident investigation
• Marketing Information: Retained until you withdraw consent or unsubscribe
• Website Analytics: Aggregated data may be retained indefinitely for business analysis

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

International Data Transfers

As we are based in Canada, your personal information is primarily processed and stored in Canada. If we transfer information internationally, we ensure appropriate safeguards are in place to protect your privacy rights.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending email notifications to registered users
• Displaying prominent notices at our facility

Your continued use of our services after such modifications constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

We are committed to addressing your privacy concerns promptly and will respond to your inquiries within 30 days as required by applicable privacy laws.

Governing Law

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any disputes arising from this policy will be subject to the jurisdiction of the courts of Ontario, Canada.